About Create-A-Thon at VCU

As part of a non-profit development class called "Create-A-Thon" at VCU, Khristy Zheng, Hailey Fitzgerald, and Blake Carlson worked with Slyderz Baseball to produce a social media campaign (and more) to help the nonprofit get back on its feet and reach a target audience. Create-A-Thon consists of a 13-week class, as well as a 24-hour creative sprint event hosted by the school to create a majority of the assets for the campaign with the help of student and industry volunteers.

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About the Client

Slyderz Baseball Inc. is a 501c3 nonprofit organization that gives children an athletic option
that’s different from the typical contact sports programs. Slyderz seeks to promote constructive
behavior and fill important cultural and social gaps in the lives of Richmond’s inner-city youth by
providing a combined athletic and tutoring program that’s designed to help children build the
ambition and confidence needed in order to succeed.

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About the Founder

Carl is as genuine as they come. He’s a Richmond native who has contributed a lot to the community, especially in the Brookland Park area which is his home. He founded Slyderz Baseball in 2018 as a way to give inner-city children access to an adequate baseball program as well as to provide after-school educational assistance like tutoring. His goal is to help any at-risk children, especially those from the Metropolitan Day School, in order to ensure that they learn positive, character-building traits and create goals that are achievable with hard work and dedication. COVID spoiled the momentum Carl had built previously when he started Slyderz Baseball, but now he’s working to pick up the pieces with a refreshed Slyderz Baseball Program.

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The Team

Khristy Zheng (Account & Art Director)

Hailey Fitzgerald (Strategy)

Blake Carlson (Copywriter)

Gabriel Molina (Graphic Design)

Greg Barengolts (Strategy)

Megan Munyak (Strategy)